by Intan Abdul
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Perodua broke their own brand record with the All-New Perodua Alza. Over 30,000 bookings were made when the compact carmakers opened it’s bookings on 23 June 2022. This was the highest record in the brand’s history.

The event was attended by our Right Honorable Prime Minister, YAB Dato’ Sri Ismail Sabri Yaakob, Prime Minister of Malaysia,  Tan Sri Asmat Kamaludin, Chairman of Perodua and Mr Soichiro Okudaira, President of Daihatsu Motor Co.

“This achievement was due to several factors, chief among them was that customers wanted to take full advantage of sales tax exemption initiative which expired on 30 June 2022 and of the over 200,000 bookings we currently hold, nearly 15% was for this full model change,” Perodua President and Chief Executive Officer, Dato’ Zainal Abidin Ahmad said.

He mentioned other factors that contributed to the attractiveness of the All-New Perodua Alza which included enhanced safety features such as 6 airbags, Advanced Safety Assist features, enhanced digital offerings, ample space and improved driving comfort. Dato’ Zainal said that nearly 4,000 customers converted their Perodua Alza orders to the latest version even before booking availability was even announced.

“Beginning today, some of our customers will be receiving their All-New Perodua Alza from 195 authorised sales showrooms across the country. Also, we assure our customers who booked their All-New Perodua Alza on or before 30 June will receive their vehicle before the 31 March 2023 deadline,” Dato’ Zainal said.

The Malaysian government recently announced that all vehicles booked on or before 30 June may still enjoy the sales tax exemption initiative as long as their vehicles are registered on or before 31 March 2023. For those who booked their All-New Perodua Alza on or before 30 June 2022 and receive their unit on or before 31 March 2023 will enjoy lower prices as they qualify for the sales exemption initiative.

On development of the All-New Perodua Alza, Dato’ Zainal said that the company invested RM770 million to develop the model since April 2018. The All-New Perodua Alza was jointly developed under the Daihatsu New Global Architecture (DNGA) where Malaysian designers and engineers worked with their counterparts within Daihatsu Motor Co. of Japan.

Dato’ Zainal was excited to share, “This partnership has allowed Perodua and its suppliers to work together with Daihatsu to achieve economies of scale and improve development cost of new models, and in this case, the All-New Perodua Alza.”

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