by Intan Abdul
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Group photo at the Grand Opening of Paris Baguette

South Korea’s famous bakery cafe – Paris Baguette has officially opened its doors to the public at Pavilion Kuala Lumpur. The store marks its first in Kuala Lumpur, Malaysia, and the fifth market in the region through a partnership with Berjaya Food Berhad and Paris Baguette Singapore PLC.

The iconic brand hosted its first store grand opening event with guests of honor in attendance, YB Datuk Seri Salahuddin Ayub, Minister of Domestic Trade and Cost of Living, H.E. Mr. Yeo Seung-bae, Ambassador of the Republic of Korea to Malaysia, and YBhg. Tan Sri Dato’ Seri Vincent Tan, Chairman, Berjaya Corporation Berhad.

Grand Opening of Paris Baguette in Pavilion, KL

Dato’ Sydney, Group Chief Executive Officer of Berjaya Food Berhad, said, “We are thrilled with the grand opening of the Paris Baguette store in Malaysia and to be the principal operator of the brand locally. We are also honored to be given the opportunity to bring the unparalleled world-famous offerings from Paris Baguette to the Malaysian market. With the opening of the first store, Malaysians can anticipate more stores to be opened in cities across the country,”

The origins of Paris Baguette were formed in 1945, in the heart of a small bakery in South Korea named Sangmidang. Continuing the legacy, Paris Baguette until today embraces the spirit of Sangmidang, which is to not leave a single piece of bread unchecked- signifying utmost quality in its products and services.

An array of pastries at Paris Baguette

Ms. Hana Lee, Chief Executive Officer of Paris Baguette, Southeast Asia, shared, “We are pleased to partner with Berjaya Food to bring Paris Baguette to Malaysians. Together with Berjaya Food, we aim to serve the best quality products like my favorite strawberry yogurt cake and Korean jumbo crispy twist donut, coupled with the best-in-class service and deliver happiness in every bite to our customers. This partnership allows us to further increase our presence in the Southeast Asia market”, said Ms. Hana Lee, CEO of Paris Baguette, Southeast Asia.

Customers are now able to experience a unique offering of European-inspired pastries, bread, cakes, hot foods, and desserts, including the Signature Mushroom Soup in Bread Bowl, Signature Natural Yeast Bread, Fresh Yogurt Cream Cake, Mr & Ms. Bear Madelaine, No. 1 Cheese Tart, Macarons, and Cranberry Chicken Pastry Wrap Sandwich – all freshly prepared daily using premium and quality ingredients.

An array of sandwiches at Paris Baguette

Paris Baguette Bakery Café is the leading bakery café chain in South Korea, founded in 1988 with over 4,000 stores worldwide. Customers are welcome to visit the KL store to experience the latest addition to the family and enjoy the taste of the signature products and other bakery delights.

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