by Kevin Chong
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Photo courtesy of Netflix

Movie and TV series streaming giant, Netflix, has officially launched its very own online store –, which sells exclusive, limited edition, high-quality apparel, and lifestyle products from shows and brands that are tied to them. was created as a strategic shift, given the increased competition in streaming platforms. 

“We love it when great stories transcend screens and become part of people’s lives. We’re always looking at how we can  extend the world of our stories for fans, from apparel and toys to immersive events and games. And it’s why today we’re launching as an exciting new destination combining curated products and rich storytelling in a uniquely Netflix shopping experience,” Josh Simon, Netflix’s Vice President of Consumer Products, mentioned in a blog. 

This month, Netflix will debut streetwear and action figures that are based on the anime series – Yasuke and Eden. Apart from that, they will also be releasing limited-edition apparel and decorative items inspired by Lupin, as well as other anime-inspired collectibles. Fans will be delighted to know that Netflix has teased exclusive products from “The Witcher” and “Stranger Things” that are soon to come. is currently only available in the US but will be expanding worldwide in the coming months. 

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