by Kevin Chong
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Malaysia Retail Chain Association (MRCA) announced that in the name of the White Flag Movement initiative, MRCA & Direct Selling Association of Malaysia (DSAM) have joined force to participate in a charitable cause to provide immediate assistance in the form of food supplies with a hope to lessen the suffering of the rakyat. While some have had their salary reduced, many more who have lost their livelihood are now struggling to put food on the table for their families. These are unprecedented times in the history of Malaysia which calls for MRCA & DSAM, working together, to lend a hand to help all those in need during this critical period.

To achieve this noble objective, both associations already have committed funds of RM400,000 to purchase essential food items including rice, eggs, instant noodles, vermicelli noodle, malt-based drink powder, dry biscuits, cooking oil, salt and sugar. Each food basket worth RM50 will be distributed to 8,000 needy families. The aim is to achieve to more than RM1 million through the members, as well as corporate sponsorships.

MRCA & DSAM White Flag initiative is expected to commence from 3rd July targeting residents in Klang Valley and Selangor. Currently we have received commitments of more than RM400,000 from various kind donors including DSAM and MRCA Branding Education Charity who have donated RM150,000 respectively. Individuals and MRCA Members, namely Bagus Curtain Sdn Bhd, Bentley Music Group, Focus Point Holdings Bhd, Hap Seng Star Sdn Bhd, KK Supermart & Superstore Sdn Bhd, Marrybrown Sdn Bhd, Red One Network Sdn Bhd, Rotol Food-Chain (M) Sdn Bhd, Solution Risk Consultants Sdn Bhd, Sunrider International (M) Sdn Bhd, Valiram Holdings Sdn Bhd, Watatime (M) Sdn Bhd and many more have committed in this charitable cause.

For DSAM, Members that have committed are Amway (Malaysia) Sdn Bhd, CNI Enterprise (M) Sdn Bhd,, Elken Sdn Bhd, Forever Living Products (M) Sdn Bhd, PHHP Marketing (M) Sdn Bhd, Sahajidah Hai-O Marketing Sdn Bhd, Shaklee Products (Malaysia) Sdn Bhd, and Unicity Marketing Sdn Bhd and many more.

MRCA & DSAM welcomes more support, especially from those who are keen to contribute and participate in this form of love, care and charity for a good cause.

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