To empower and connect every individual and business in Malaysia, Maxis launches its all-new Rangkaian Kita Rangkaian Malaysia (RKRM). Representing Maxis’s reinforcement, RKRM is driven by the Maxis’ Always Be Ahead brand purpose, which launched in 2020. The campaign by Maxis in 2020 strives to provide connectivity and digital solutions that cater to every segment through their state-of-the-art 5G innovation, 4G network, and fibre coverage.
Gokhan Ogut, Maxis’ Chief Executive Officer, stated, “The spirit of RKRM is about celebrating diversity, and Maxis will continue to serve people from all walks of life based on each of their unique requirements. When all Malaysians connect in all ways, then digital innovation happens, and we want to elevate our role in empowering this innovation.”
With the upward growth of digital reality in the local scenes, Maxis continues its reputation as a trusted provider of connectivity and converged solutions in Malaysia. There are three main factors that drive the RKRM campaign to work at optimum performance. Factors such as:
- Anytime, Anywhere connections for all: At any time of the day, Maxis will be providing the best 4G, 5G, satellite, and fibre connectivity services for everyone to enjoy.
- Widest Range Of Digital Solutions & Capabilities: Aimed at businesses, Maxis will provide the best end-to-end ICT solutions while consumers can stay connected to their digital lifestyle through their devices.
- Expert Support Round The Clock: With Maxperts, consumers have the right to gain support from Maxis through their self-serve apps. In conclusion, businesses could continue to operate at the optimum pace while being supported by certified ICT solutions experts at all times.
Loh Keh Jiat, Chief Marketing Officer of Maxis, added, “Converged connectivity is no longer a “nice-to-have” but is now a necessity, and providers are expected to offer more than just either a mobile or a fixed connection in order for work, study and life to be uninterrupted. RKRM is an important representation of this new reality and the reaffirmation of our commitment to everyone in Malaysia.”
Being one of the largest network providers in Malaysia, Maxis seeks to help the community through different varieties of community initiatives. These initiatives would include school groups, women empowerment, humanitarian efforts and STEM education in Malaysia.