by Danial Siah
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CEO of MATRADE, Mohd Mustafa Abdul Aziz

Malaysia External Trade Development Corporation (MATRADE) boosted its exports by outlining 286 exporters development and export promotion programs for 2022. To emphasize digitalization and sustainability, MATRADE’s program was designed based on the strategic directions of the National Trade Blueprint (NTBp). 

CEO of MATRADE, Mohd Mustafa Abdul Aziz, stated, “MATRADE has outlined export promotion programs comprising iconic Trade Fairs, Export Acceleration Missions (EAM) and International Sourcing Program (INSP) in conjunction with major international trade events.”

Local companies who wish to expand their business to the international stage were encouraged to participate in MATRADE’s initiative. MATRADE will provide support and promotion programs that will be readily available to them. 

He further elaborated saying, “MATRADE also will continue to intensify the eBizMatch program, an online pre-arranged business meeting platform between Malaysian companies and foreign buyers from all over the world.”

Being the world’s largest halal trade fair, Malaysia International Halal Showcase (MIHAS) will be organizing its 18th edition of the halal trade fair, in September 2022 with a hybrid format. This exporters development program will allow local companies to promote their products on the international stage with the support from MATRADE.

“These comprise exporters training activities with prominence in areas such as market access, trade guidelines, financing, and branding, encompassing digitalization and sustainability initiatives,” he added.

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