by Intan Abdul
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YB Khairy Jamaluddin, Minister of Youth & Sports


Kuala Lumpur, 24 September 2022 YB Khairy Jamaluddin, Minister Of Health (MOH) graced the official opening of the first-ever Asia Dermatology & Aesthetic Medicine Summit 2022 (ADAMS 2022) at Shangri-La Kuala Lumpur, taking place from 24-25 September 2022. ADAMS 2022 is an initiative to enhance the primary care dermatology and aesthetic medicine industry in Malaysia and provide medical practitioners with key information and insights from professionals from across the globe to ultimately make Malaysia the hub for aesthetic treatments internationally. Apart from MOH, government bodies such as Tourism Malaysia, Malaysia Healthcare Travel Council (MHTC), and the Malaysia External Trade Development Corporation (MATRADE) were present to show their support for the advancement of said domain. 

Hosted by DR. KO Skin Specialist’s training facility – KO Academy, the ADAMS 2022 saw the support of industry professionals both locally and abroad, who have come together to furnish the participants with information on their recent findings in regard to the subject matter. Over 500 conference delegates and 30 exhibition booths participated in the conference, along with speakers from Singapore, Philippines, Croatia, South Korea, Thailand, Taiwan, and Malaysia. 

YB Khairy Jamaluddin, Minister Of Health (MOH) said, “Medical tourism has been one of the crucial sectors for sustainable economic growth and development. I believe that if we continue to learn and improve from our neighboring countries through these conferences and develop ideas with our highly-skilled and broad range of doctors and practitioners, we can aim to place Malaysia on top of the list of Southeast Asian countries to rely on for medical and medical aesthetic purposes. ADAMS, being the first of its kind, will be a great platform to equip our local industry players with the information and insights needed to successfully operate with the best practices and safety regulations to take Malaysia to the next step in medical aesthetics.”

Additionally, the forum hosted at the ADAMS 2022 titled – “Malaysia As A Regional Destination for Medical Aesthetic Tourism” was joined by a number of prominent panelists that shared valuable insights to aid medical practitioners in marketing their services to international audiences through medical tourism. The panelists include – Dr. Chin Shih Choo, Medical Aesthetic Physician and President of the Malaysian Society of Aesthetic Medicine (MSAM); YBhg. Dato’ Haji Mohd Khalid Harun, President of the Malaysian Association Tourism Agency (MATA); Ms. Shobena Singam, Vice President of Communications at Malaysia Healthcare Travel Council (MHTC); Capt. (R) Mahadzir Tan Sri Mansor, CEO of the Malaysia International Tourism Development Association (MITDA); and Ms. Carrie Lee, Celebrity, Founder and Organizer of Miss CosmoWorld. 

Dr. Edmond Lau Kian Hong, Medical Aesthetic Physician and President of the Organizing Committee of ADAMS 2022 said, “It is a great honor to play a part in this initiative, as we believe that it is our responsibility as a homegrown brand ourselves to do all within our grasp to upskill and improve the local industry to the best of our capabilities. We at KO Academy look forward to exceeding expectations at the ADAMS convention every year moving forward – to position Malaysia as the ideal location for skin health and aesthetic treatment worldwide.” 

ADAMS 2022 plays a vital role in the community by providing a platform for local dermatologists and aesthetic physicians to familiarize themselves with one another to promote partnerships and collaborations. More importantly, it also serves the purpose of creating awareness about the importance of skin health in the world today, as the field of aesthetic medicine still has ample room for development, because more focus has always been given to treating and preventing life-threatening diseases such as heart diseases, stroke, and various fatal infections. As the general health of the population improves and people are living longer, the focus moving forward is to promote youthfulness as we age, and this can be done with aesthetic medicine.

YBhg. Dato’ Dr. Ko Chung Beng, Consultant Dermatologist and Chairman of KO Academy expressed, “Dermatology and Medical aesthetics is an incredibly important industry – even more so than it is perceived in the world today. In addition to improving quality of life and enhancing individual confidence, the skills to diagnose and treat various skin diseases allow for early detection and treatment of severe skin conditions such as skin cancers and various skin infections.”

Then added saying, “To put into perspective, skin and subcutaneous disorders were the fourth leading cause of non-fatal disease burden worldwide in 2010 and 2013 while also being one of the leading causes of disability, further emphasizing the importance of dermatology in the ever-expanding field of global health. This brings me to my point – the future of dermatology lies in the efforts we make today in educating the next generation of dermatologists and aesthetic physicians globally. We must come together as one to share our knowledge and work towards making ground-breaking discoveries that will aid a large number of people in the world and ultimately encourage healthy and youthful aging.”

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