MAGGI SAH MALAYSIA! BRINGS OUT THE BEST OF MALAYSIAN CULTURES THROUGH VIRAL MI MAGGI CREATIONS

by Rajwin Paul Singh
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MAGGI SAH Malaysia! Campaign

In conjunction with Malaysia’s 65th Independence Day and the 59th Malaysia Day, Mi MAGGI celebrated its 51 year anniversary through its annual MAGGI SAH Malaysia! campaign. Held at the architectural and historical landmark of the Malaysia Tourism Centre (MaTiC), the campaign reached its culmination via a Grand Finale and on ground fiesta celebration as MAGGI’s biggest event of the year.

Juan Aranols, CEO of Nestle (Malaysia) Berhad

Speaking at the media event, Juan Aranols, CEO of Nestle (Malaysia) Berhad said, “The MAGGI SAH Malaysia! campaign themed Duniaku Bersama MAGGI celebrates the richness and heritage of MAGGI creations from home to food outlets to pay tribute to the culinary creativity of warungs, mamaks and food trucks all over the country, all of which form the colourful fabric of the Malaysian lifestyle.”

The Kembara Duniaku MAGGI, SAH Malaysia! travelogue hosted by MAGGI Ambassador Sheila Rusly, MAGGI CukupRasa Ambassador, Datin Paduka Eina Azman and MAGGI Pedas Giler Ambassador MK K-Clique featured 12 local warungs and eateries nationwide and captured their viral MAGGI recipes. The food operators were recognized for their signature dishes as they were presented with a MAGGI SAH Malaysia! plaque by MAGGI.

Assortment of Ingredients at MAGGI SAH Malaysia!

Two contests, Resipi Kreatifku and Resipiku Duniaku were held at the event for food operators and consumers respectively for cash prizes. Aside from that, the Persatuan Pengusaha Restoran Muslim Malaysia (PRESMA) and Persatuan Pengusaha Restoran India, Malaysia (PRIMAS) received honorary plaques in recognition for their contributions and efforts in regulating and revitalising food vendors in Malaysia.

Ms Geetha Balakrishna, Business Executive Officer of MAGGI, Nestle (Malaysia) Berhad acknowledged that Malaysian food operators have journeyed for decades with MAGGI, similarly with our diverse consumers across all walks of life who continue to enjoy MAGGI good food moments while creating warm, memorable connections. MAGGI SAH Malaysia! is a celebration of the long-standing relationship with Malaysians.

MAGGI Seafood Recipe

 

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