The world’s number one germ protection soap – LIFEBUOY just launched their “C Untuk Cuci Tangan: Train the Trainers” campaign to reinforce good handwashing habits among the school children of Jabatan Kemajuan Masyarakat (KEMAS). Not only does the campaign share the necessary handwashing skills among teachers of KEMAS but enables them to teach those skills to their students as well.
The launch was officiated by Ybrs. Tuan Asri Bin Saleh, Director of KEMAS Wilayah along with Ms. Lenny Chuah, Personal Care Malaysia, Singapore, Thailand (MYSGTH) Lead & Head of Malaysia, Unilever Malaysia and Ms. Jessica Barnabas, Personal Care Head of Department, Guardian Malaysia.
Ybrs. Tuan Asri Bin Saleh, Director of KEMAS Wilayah said, “The Ministry of Rural Development through KEMAS always emphasizes the aspect of personal hygiene and safety among the students of KEMAS. The hygiene kits donated by Lifebuoy and Guardian will help establish a first-class mindset of emphasizing personal hygiene among preschool students. Ultimately, this is one of the good examples of how the public-private partnership takes place to ensure a healthier and cleaner environment for our future generation.”
Additionally, Lifebuoy has also partnered with schools to promote the fundaments of hand hygiene from a child’s earliest years with its Little Chief Education Officer (CEO) initiatives. The idea grew from the understanding that children were most likely to instill such behavior when they are influenced by their peers. Thus, Lifebuoy believes the initiative will accelerate the impact of hand-hygiene education by improving students’ attitudes towards personalized learning experience, engaging students through cooperative learning and leading to high retention of information.
Ms Lenny Chuah, Personal Care Malaysia, Singapore, Thailand (MYSGTH) Lead & Head of Malaysia, Unilever Malaysia shared, “Lifebuoy believes that explaining and instilling the importance of developing lifelong hand hygiene habits among children is the best approach to preventing the spread of infectious illnesses in schools. Since the commencement of Lifebuoy’s outreach programs in 2015 across Malaysia, we have reached 536,113 kids aged 4 to 9. Driven by a larger purpose, we want to help 1 million people develop good handwashing habits by 2025.”