by Rajwin Paul Singh
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Caryn Loh, Managing Director, Watsons Malaysia and Danny Hoh, General Manager, Marketing & Customer Growth, Watsons Malaysia

In collaboration with the Korea Tourism Organization and supported by Korea Tourism Organization Malaysia Office, Watsons launched its first and biggest K-Beauty Festa “I Got Seoul” campaign. The K-Beauty Festa I Got Seoul” partners  with some of Watsons’ exclusive, most loved and trusted K-Beauty brands including cosmetics, skincare, hair care and health care for a month-long campaign happening from 23 February until 29 March 2023.

“With the current k-beauty trend in Malaysia, Watsons Malaysia offers a one-stop solution for all K-beauty fans’ needs. This is in line with our brand DNA to stay relevant, and in-trend and aims to be the segment leader to provide our customers with the full Korean experience,” said Caryn Loh, Managing Director, Watsons Malaysia.

Celebrity Friends Chit Chat Session with Rose Nicotine (left) and Tara Choi (right)

To kick off this mega campaign, Watsons is launching a Spend & Win contest where Watsons club members can stand a chance to win a 5 Days 4 Night (5D4N) trip to South Korea. To participate, Watsons Club members need to spend RM120 & above on participating brands’ products in-store & online in a single receipt. Elite members, will stand a chance to win two (2) times entry when they purchase RM120 and above. 10 lucky winners will be selected to win at the end of the contest.

(Left to right): Danny Hoh, General Manager, Marketing & Customer Growth, Watsons Malaysia; Caryn Loh, Managing Director, Watsons Malaysia; Moon Sangho, Managing Director, Korea Tourism Organization (Malaysia Office); Hae In Shin, Marketing Director, Korea Tourism Organization (Malaysia Office)

“The rising global popularity of Korean Content – from K-pop to K-drama, to K-beauty continues to capture the hearts of Malaysians. We are delighted to be partnering with Watsons Malaysia to further elevate the Korean experience for Malaysians”, said Mr Moon Sangho, Managing Director, Korea Tourism Organization (Malaysia Office).  Mr Moon added, “As 2023-2024 is designated Visit Korea Year, Malaysians can expect to experience more of Korea’s various charms.”

KOL Irene and Adam Ham at Watsons K-Beauty Festa

On top of that, in conjunction with the mega campaign, customers can visit for a limited time only K-Beauty Festa “I Got Seoul” at Sentul Depot KL from 16 – 19 March 2023 and immerse themselves with K-brands and products through experiential offerings, of beauty workshops, fun games, meet & greet sessions, Korean delicacies and many more. Look out for K-participating brands from skincare, cosmetics, personal care and health available to offer their experiential offering.

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