In line with the upcoming Chinese New Year celebrations, Nestle’s KitKat has launched its “Share the Love, Share the Golden Break” as its time to take a break from past year’s pressure and share loving moments with the family.
This campaign brings CNY product offerings, featuring the Limited-Edition KitKat Gold and a chance to win RM350,000 worth of prizes including real KitKat gold bars.
Speaking at the campaign launch today, Juan Aranols, Chief Executive Officer of Nestlé (Malaysia) Berhad explained that the “Share The Love, Share The Golden Break” campaign aims to connect people by sharing a KitKat® moment together.
“Finding a meaningful gift is always a challenge for many during the festive season. Chocolate is proven to induce happy moods, so KitKat® constantly innovates its chocolates into attractive and convenient gift sets so that everyone can look forward to the Lunar New Year in a fun and tasty way with loved ones,” enthused Juan.
The KitKat® “Win Gold” Contest, currently running for eight weeks from now until 20 February 2023, offers more than RM350,000 worth of prizes, including the ultimate prize of 8 units of actual sized KitKat® 4-Finger and 8 units of actual sized KitKat® 2-Finger real gold bars up for grabs. They comprise:
- 1x weekly Grand prize winner: KitKat® 4-Finger Gold Bars worth RM16,500 each
- 1x weekly First prize winner: KitKat® 2-Finger Gold Bar worth RM8,500 each
- 3x weekly Special prize winners: RM888
- 88x Weekly prize winners: RM188