Renowned South Korean life care company, Coway has officially selected the international K-pop star, BTS, as its global brand ambassador to establish brand presence in Malaysia and around the Globe. According to Coway, Malaysia listed as the seventh-highest global market contributing to the 6.1 billion K-pop tweets on Twitter, making this movement perfect for the Malaysian audience. The South Korean boy band, BTS, will be featured across all of Coway’s media campaigns and social media platforms, promoting their home appliances such as water purifiers, air purifiers, washroom appliances, and quality mattresses.
“We see a natural synergy between Coway and BTS, I believe this collaboration will inject more joy and excitement for our customers as well as the global home appliance and wellness market. Together with BTS, we at Coway want to offer Malaysians a Life-Changing journey for a happier and healthier lifestyle. What better way to reach our younger customers and all Malaysians than through the universal language of music! I understand that BTS and K-Pop enjoy a huge following in Malaysia,” said Kyle Choi, Managing Director of Coway Malaysia.
