Japanese apparel mega retailer, UNIQLO celebrates its 10th Year Anniversary in Malaysia with a Grand Opening of the first mega-huge 15,000 sqft roadside store in Bandar Sri Damansara, Kuala Lumpur. During its opening on 18th – 20thDecember 2020, UNIQLO has brought Christmas Joys early by promoting a myriad of exclusive special offers to welcome Malaysian UNIQLO shopping fans. #UniqloDASquare #MYFirstRoadsideStore #UNIQLOMY
During the opening 3-days celebration, the first 500 customers to enter the store each day will receive a goodie bag, and every customer who makes a purchase of RM200 or more in a single transaction will receive a UNIQLO U tote bag.
On its Grand Opening on Friday, 18th December 2020, UNIQLO attracted thousands of shoppers to its beautiful roadside store, and was also strict in managing crowds in accordance to Malaysia’s Standard Operating Procedures (SOPs). Dozens of security officials and public safety officers were seen inside and outside the mall managing the crowds of no more than 150 pax and constantly reminding customers to wear masks and to practice social distancing. In addition, 100s of vehicles were also seen parked illegally on the main roads obtaining parking fines. On contrary, UNIQLO has encouraged visitors to conveniently come by GRAB, as everyone will be able to enjoy RM 5 off a GRAB ride to UNIQLO Da Square (Promo Code: UNIQLODAS).
Yuki Yamada, CEO of UNIQLO Malaysia and Singapore remarked, “The 15,100 square feet DA Square store iscarefully designed to ensure enough space and accessibility for all, including families with children, elderly people and people with disability. With its open and roomy interior, the store offers a refreshing shopping experience for customers. Even customers who are familiar with UNIQLO products can quickly locate what they want, with a full-range display of each product category and well-planned, easy-to-cruise sections of the shopping floor”.
In the mean time, UNIQLO Da Square was officially launched at 10am within the store front by UNIQLO Malaysia management team in Japanese fashion, comprising of Zhang Min Ming, Store Operation Director; Alex Yong, Direct Retailing Director; Evelyn Tan, Legal Director and Tian Shin Yin, Store Manager; and Hideki Kamekawa, Operations Manager. Also during its first 2 hours of its opening, Malaysia’s own – Mamee Monster mascots were present in stores to promote their collaboration with UNIQLO on their exclusive availability of licensed & customized UTme! Mamee shirts and tote bags. #MameeMonsterxUniqlo
Malaysia is the fifth country outside Japan and the third in Southeast Asia to open a roadside type store, and follows successful launches in South Korea, Taiwan, Thailand and the Philippines. UNIQLO roadside stores are strategically located to serve as close-to-home stores for customers in nearby townships, giving locals the chance to enjoy a quick and convenient trip to UNIQLO.
Some highlights and features of UNIQLO DA Square include:
- The only store to carry the full range of AIRism beddings;
- The second store (after UNIQLO Fahrenheit 88) to feature UTme! corner, which offers sticker design customization and printing service for T-shirt and tote bag;
- Sustainability Corner to advocate making of clothing sustainably and educate customers on how they can join hands with UNIQLO to contribute to a more sustainable society by participating in its recycling initiative; and
- Full range display of each product category, such as AIRism beddings, men’s & women’s innerwear, maternity, baby and kids wear, and bags, shoes and socks
UNIQLO DA Square operating hours are from 10am to 10pm daily. Same-level parking is available for customers outside the store building, including spaces for people with disabilities.
For further information on UNIQLO DA Square roadside store, go to Official website: www.uniqlo.com Facebook: www.facebook.com/uniqlo.my/ and Instagram: www.instagram.com/uniqlomyofficial/
