An illustration of the iconic McDonald’s French Fries was recently instilled onto the crosswalk of Bukit Bintang as an approach to attract tourists, making it a new must-visit location. The illustration of the french fries was located right in front of McDonald’s Bukit Bintang which was also the first-ever McDonald’s to set foot in Malaysia in April 1982. Throughout the 40 years of servicing the locals, McDonald’s successfully served over 13.5 million customers a month through 300 restaurants nationwide. Other than feeding the locals, McDonald’s also created plenty of job opportunities for Malaysians where more than 15,000 individuals were employed.
Managing Director and Local Operating Partner of McDonald’s Malaysia, YBhg. Dato’ Azmir Jaafar, said “We hope that by transforming the Bukit Bintang crosswalk into the McDonald’s Fries Crosswalk, we can help solidify Kuala Lumpur as a must-visit tourist attraction for travellers and Malaysians alike. Through this initiative, we are pleased to do our part in supporting the government’s plan to make Kuala Lumpur a prosperous city by 2030.”
Minister of Federal Territories, YB Dato’ Seri Dr. Shahidan Bin Kassim, stated that “We are grateful and proud of McDonald’s Malaysia’s initiative by coming forward and partnering with the Ministry of Federal Territories and Kuala Lumpur City Hall (DBKL), to creatively add value to the Bukit Bintang crosswalk into an iconic symbol in the city – The McDonald’s Fries Crosswalk.”
For the next five years, McDonald’s Malaysia targets to invest RM1.35 billion in the local scene as an initiative to take part in recovering the nation’s economy. With the large investment, it will allow McDonald’s to expand their fast-food kingdom by setting up 205 new restaurants and creating 50,000 job opportunities by 2026.
“Additionally, the Ministry and City Hall believe that it will also spur the economic development of Kuala Lumpur. This initiative by McDonald’s is also part of the physical development plan the in government’s vision to make Kuala Lumpur a prosperous city by 2030,” added Shahidan