HWC Coffee, a prominent specialty coffee chain in Malaysia, has unveiled a groundbreaking collaboration with the renowned health brand Kinohimitsu this Chinese New Year. The partnership has resulted in the introduction of two beverages—the Coco-Nest Americano and Coco-Nest Caffe-latte, marking a new era of coffee innovation and luxury.
These beverages feature HWC’s acclaimed Classic No. 9 coffee beans, known for their rich aroma and smooth taste, as the foundation of this exquisite blend. The coffee is freshly brewed and infused with the delicate texture of bird’s nest and the subtle sweetness of coconut water, creating a symphony of flavors and textures in every sip.
Jennifer Chin, the Chief Operating Officer of Kino Biotech said, “We are thrilled to partner with HWC Coffee in creating a beverage that not only delights the taste buds but also nourishes the body from within. The HWC Coffee and Kinohimitsu Birdnest collaboration is set to redefine the beverage landscape, offering consumers a refreshing option that combines the pleasure of premium coffee with the potential health benefits of bird’s nest.”
The HWC Brew-tiful Chinese New Year Ceremony was attended by key figures, including the Founder of HWC Coffee Malaysia, Hoe Kian Choon; Chief Executive Officer Zenda Ng; Chief Operating Officer Penny Chan; Marketing Consultant Sam Mak; Marketing Director Edmund Lai; Chief Operating Officer of Kino Biotech Malaysia, Jennifer Chin; and General Manager of Sales & Marketing of Kino Biotech Malaysia, Winnie Pok.
The Coco-Nest Americano is priced at RM16.90, while the Coco-Nest Caffe Latte is priced at RM17.90 (RM17.90 and RM18.90 in East Malaysia), making specialty coffee and Bird’s Nest accessible to patrons. With each purchase, customers receive a can of Kinohimitsu’s Snow Lotus Seed Bird’s Nest, adding opulence to the caffeine experience.
To celebrate the launch, HWC Coffee has introduced an exciting “Sip and Win” contest with a total prize pool of RM10,000. Participants can enter by purchasing HWC Espresso Bird’s Nest Delights in-store or online and uploading the receipt or order ID at https://shorturl.at/pBXZ4. Weekly winners stand a chance to win RM888, while five others will receive RM88 consolation prizes. The contest runs from January 1st, 2024, to February 25th, 2024.
Starting from January 8th, customers receive an exquisite Ang Pao with any purchase of RM25 and above, available while stocks last. HWC Coffee is collaborating with the Chinese radio station 988FM to present the exclusive “Bird’s Nest Coffee Gathering” at selected HWC Coffee Brand stores on January 13th, 14th, 21st, and 3rd February. The first 100 guests at each participating store will enjoy a complimentary Coco-Nest Americano.
For a festive touch, HWC Coffee and Kinohimitsu have introduced the “Happy Coffee New Year” Gift Box, featuring HWC’s specialty drip bag coffee and Kinohimitsu’s Snow Lotus Honey Bird’s Nest. Priced at RM128, this limited-edition box is adorned with a luxurious dragon and gold design symbolizing wealth and health, accompanied by unique blessings, joy, and prosperity for the New Year.
Embark on a brew-tiful journey with HWC Coffee and Kinohimitsu’s innovative coffee creations by visiting www.hwccoffee.my to learn more.