Group photo at the launch of “Cuti-Cuti Malaysia bersama Guardian”
Aiming to promote domestic tourism and raise awareness about local travel destinations, Guardian and Tourism Malaysia announced its unique partnership with its newly launched campaign, “Cuti-Cuti Malaysia bersama Guardian.” Kicking off from 4 September to 1 October 2023, the month long campaign of ‘Guardian’s Guide to Travel Essentials’ will offer up to RM200,000 worth of prizes in contest for those spending a minimum of only RM20 in a single receipt, nation-wide. The prizes include a top prize of a Brompton Bike C-Line, the Classic Steel Folding Bike, domestic travel vouchers worth RM12000, 2Day1Night Sunway Camp Out and Sunway Lagoon passes, Samsonite luggage and many more.
Dato’ Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia
Dato’ Dr. Ammar Abd. Ghapar, Director-General of Tourism Malaysia, said, “This timely promotion campaign with Guardian seeks to highlight the unique cultural and natural beauty that Malaysia has to offer and in turn, help boost the local economy that comes with domestic travel. And since our local travelers need to keep healthy and well during their travels, what better way than to team up with Guardian Malaysia which has stores all over Malaysia at every tourist destination. We are very pleased to be working with Guardian who have all the health and beauty products for every kind of travel such as, for example, beach holidays, family holidays, highland holidays, and foodie holidays.”
Anna Hull, Commercial Director Malaysia & Brunei, South-East Asia Own Brand Director of Guardian
Ms. Anna Hull, Commercial Director Malaysia & Brunei, South-East Asia Own Brand Director of Guardian said, “We are extremely excited to be working closely with Tourism Malaysia to help promote domestic tourism in Malaysia. As an expatriate myself, who has stayed in Malaysia for several years, I can vouch that Malaysia has some of the best holiday destinations in the world. There is something for everyone in Malaysia. We would like all Malaysians to know that wherever you go in Malaysia, Guardian has your back, in terms of all your health and beauty essentials you require for your holidays.”
With over 600 stores throughout Malaysia providing an outstanding variety of pharmaceutical, health, and beauty products, Guardian will also be working with various social media influencers by producing content to promote its domestic tourism campaign.
Please click on https://campaign2023.guardian.com.my/ to find out more and to join the contest.
