Guardian Malaysia announced that the prices of 1,500 health, beauty, and personal care essential items are lowered and locked to cushion the financial impact brought by the pandemic. The “Low Prices Locked To Stay Low” initiative is a regional effort by Guardian South East Asia (Guardian SEA) and showcases the Group’s commitment to ensure prices of daily essentials remain affordable during these unprecedented times.
Soren Lauridsen, CEO of Guardian SEA & Guardian Health And Beauty Sdn Bhd (Guardian Malaysia) confirmed that the lowered prices of these essential items will remain unchanged throughout the entire year so that customers can easily access these great deals under one roof, making for a hassle-free experience.
The items that will be lowered in price were selected based on Guardian’s research on customer buying behavior and preferences, which has seen most often to be products such as Dove and Pantene shampoo, Darlie toothpaste, and Panadol Actifast. Guardian also observed growth in demand for Guardian’s own-brand products because of its attractive price range and trusted quality. As such prices of all Guardian Brand products have also been lowered and locked in this initiative.
He said: “We have listened closely to our customers and what they look for, especially following the onset of the pandemic, and decided to support them by locking the low prices of 1,500 essentials to protect from price fluctuations. Our customers throughout the country, including those who prefer to buy online, can enjoy these affordable prices and great value, every day for the rest of the year. We believe our customers will appreciate this form of support in this highly uncertain environment.”
“Our initiative goes beyond just great prices. We have worked hard and have become the trusted experts in community health, supported by a large team of pharmacists. Guardian remains a dedicated long-term partner to improving the health and well-being of all our customers,” Lauridsen added.