GREYSCORFF PRESENTS ETHICAL AND SUSTAINABLE JEWELLERY OPTIONS AT FIRST PHYSICAL SHOWROOM

by Rajwin Paul Singh
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Left to right: Terrence Goh, CEO of Greyscorff; Thanita Gill, CFO of Greyscorff; Datin Seri Mastura Yusoff, Greyscorff Brand Ambassador & Partner; Dr Ivan Ling, CTO of Greyscorff

Malaysia’s leading ethical jeweller, Greyscorff recently launched their very first physical outlet at Glomac Galeria Hartamas in Desa Sri Hartamas. Formally known as Moissanite Malaysia Sdn. Bhd, the company was established on 25th March 2019,  with a commitment to sell high quality diamond alternatives in Malaysia at affordable prices and based on pure elegance, class and a touch of ‘joie de vivre’.

Greyscorff Jewellery

Present at the launch were celebrity guests that included Greyscorff Brand Ambassador & partner Datin Seri Mastura Yusoff, Miss Universe Malaysia 2020 Francisca Luhong James and Miss World Malaysia 2012 Lee Yvonne,  VIP guests Dr Daljit Gill Founder & Managing Director of Klinik Alam Medic Group of Clinics and Datin Selwinder Olikh COO of GLOJAS Smart International Aesthetics, various influencers, other invited guests and members of the media.

Growing rapidly, Greyscorff has been supplying lab diamonds and Moissanites to customers all over Malaysia via their online store over the last four years, and now through their newly set up Kuala Lumpur showroom. The fundamental values of Greyscorff are grounded in transparency, simplicity and creativity. Greyscorff believes in paying for the stone, not for the inflated prices of marketing the stone.

In his welcome address, Greyscorff’s Chief Executive Officer Terrence Goh explained that the high costs related to diamonds is nothing more than a marketing scheme targeted at the engagement market. “Lab-grown Moissanite is comparatively more affordable and durable, and carries a refractive index that’s higher than that of diamond. It literally shines brighter than a diamond,” Goh added.

Greyscorff Jewellery

Greyscorff aims and strives to provide ethical and eco-friendly fine jewellery that will last a lifetime through through their positive community impact and exclusive use of lab-grown gemstones. Prioritising sustainability and responsibility, Greyscorff’s designs are synonymous with exceptional craftsmanship, empowering couples to embody their values for generations to come through exquisite beauty and style

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