by Intan Abdul
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#Mum2Mum Hi-Tea Campaign

Farm Fresh, one of Malaysia’s most prominent milk suppliers, introduced its latest campaign titled ‘Mum2Mum Hi-Tea.’ The series, now scheduled as a bi-monthly gathering will offer mothers regular opportunities to connect and exchange insights on nurturing healthy children.

Held at its establishment, The Acres Restaurant in MAEPS, Seri Kembangan last week, the launch of the campaign provided mothers with chances to bond, learn, and share experiences. Malaysia’s top singer and Farm Fresh brand ambassador, Dato’ Sri Siti Nurhaliza, was also there to participate and engage with other mothers about their routines and challenges.

Farm Fresh curated this series in alignment with the launch of Farm Fresh Grow’s Formulated Growing Up milk powder. “Our formula milk plays an important role in a child’s growth journey. We recognize the immense value mothers bring to their children’s health. This series fostered engagement, education, support, and celebration of motherhood,” explained Mr. Loi Tuan Ee, Group CEO and Managing Director of Farm Fresh.

(left) Siti Nurhaliza, Malaysian Singer-Songwriter & Farm Fresh Brand Ambassador (middle) Azmi Zainal, Chief Operations Officer of Farm Fresh, and (right) Tuan Ee Loi Group CEO & Non-Independent, Executive Director of Farm Fresh

The event featured a panel discussion with experts like Mr. Cheah Tien Keat from Novonesis, holistic nutritionist Ms. Natalie Loo, and Dato’ Sri Siti Nurhaliza, focusing on children’s nutrition, growth, and motherhood experiences. Mr. Cheah highlighted BB-12®, the most documented Bifidobacterium, known for improving gut health globally.

The series launch included a symbolic planting ceremony by Mr. Loi Tuan Ee and Dato’ Sri Siti Nurhaliza, representing growth, harmony, and health. The two-hour hi-tea program, attended by media and Key Opinion Leaders (KOL) like Julia Ziegler and Dynas Mokhtar, underscored Farm Fresh’s commitment to informed consumer choices through product knowledge sharing.

Complimentary invitations were available for expecting and seasoned mothers, especially those with young toddlers below six years old. Many joined the community by visiting or DMing the Farm Fresh team on social media: FB (@Farm Fresh Milk Malaysia) or IG (@farmfreshmilkmalaysia) for more information.


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