by Lisa Heykal
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On 16 August 2023, The BrandLaureate Best Brands Awards for 2022-2023 officially commenced at The Majestic Hotel, Kuala Lumpur. The Awards are especially for companies and leaders who are the compass of the branding industry nationwide. In the celebration where brand champions thrive, The World Brands Foundation (TWBF) made history by hosting the return of The BrandLaureate Best Brands Awards 2022-2023. On its 18th-year return, brand founders, c-level and top executives from esteemed multinational companies, government-linked companies, public-listed companies, and large corporations were all in attendance for this prestigious event. 

All successful brand stories have a common factor where they show unwavering determination, innovative thinking, and commitment to excel in every aspect. This year, their theme was “Always Be The Brand Champion, No Matter What, No Matter How, No Matter When!”, the Awards celebrated the journey of brands who had overcome challenges and remained true to their purpose and vision. The honored brands have exceeded expectations and set a new standard embodying authenticity, passion, and their ability to create positive change for not only the business but society as a whole. 

Prof. Dr. KKJohan, World President of The BrandLaureate reminded those present to embrace challenges and not to be afraid of failure. “Greatness is when you fall, and you rise up stronger than before. Today, your brands are a testament to the determination and innovation you have put into them. By embracing your challenges, you succeed in everything you strive for,” he said in his speech. 

He highlighted that their greatest glory does not come from their success, it lies in the process of overcoming adversity. He also encouraged the winning recipients to push forward despite the challenges ahead no matter the situation. It shows resilience and determination to stand up and define greatness in their own unique way.

In conjunction with Merdeka Day, The World Brands Foundation (TWBF) proudly honored Nation Pride Brands and Nation Favorite Brands, recognizing their contributions to the nation, economy, and society. Hong Kong International Musician Association, Chow Tai Fook from Hong Kong, IMFS from Vietnam and several other esteemed recipients were in attendance during the Awards.

For latest news on The BrandLaureate Awards, visit www.thebrandlaureate.com

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