The Shining Queen Award, organized by Jeffery Loke, founder of The New Charismatic Successful Entrepreneur Award (TNCSEA) commenced the press conference in the presence of Tengku Dato Hishammuddin Zaizi Bin Tengku Azman Shah, VVIP Ambassador, Tan Sri Datuk Seri Dr. MKayveas, VVIP Shining Queen Ambassador, Carrie Lee along with Datin Maylene Yong, Irene Wong, Dr. Jason Hee, Datuk Steven Lai, and Sabee Chin.
The Shining Queen Award is to give recognition to those who promote excellence, and influence and are ultimately the most Shining KOL. Crowned with the title of “Beauty Queen”, the winner will be recognized and rewarded for their influential presence and participation as well as their contribution to new media such as social media with their creative content and their ability to increase internet traffic with their influence.
The winner of the Shining Queen Award will be able to enhance their branding as well as increase their networking on a larger scale and increase their entrepreneurship experience to expose themselves to more job opportunities in the future. A Shining Queen Award winner is to influence others in a positive light, to become a charismatic version of themselves to charm and influence those around her.
The crowning award recognition day will be held in December 2023.