Celcom Axiata Bhd (Celcom) is expecting positive returns for the remainder of the year after embarking on an ongoing transformation program that has been in place for the past 18 months. Their transformation mission focuses on Operational Excellence to deliver visible growth momentum and positive results in the first half of FY21 amid Covid-19 pandemic challenges.
Celcom has been aggressive in addressing the rapid data traffic growth by accelerating its capex for network investments through multiple network enhancement initiatives that are aligned with Jalinan Digital Negara (JENDELA). To date, Celcom has completed almost 95% of network upgrading works at approximately 9,500 sites, performed network optimization at more than 3,600 sites, and delivered 4G coverage improvements at 3,200 sites, nationwide.
Idham Nawawi, chief executive officer of Celcom Axiata said “Celcom’s transformation delivered promising operational results despite the challenges in a difficult-macro environment. Our growth trajectory in H1 2021 has been the result of the focus on operational cost management and accelerated network investments, coupled with a strong performance in our trade and distribution throughout the first and second quarter.”
To support local SMEs to weather the pandemic, Celcom is waiving the first three months subscription for its one-stop SME digital kit, Celcom Business Suit. It has been enhanced with three new bundles namely, Productivity Pack, Booster Pack, and Flexi Pack, enabling local businesses to rapidly transform their businesses digitally with affordable solutions.
Going beyond commercial services, Celcom also committed to supporting Malaysians including frontliners, B40 communities, vaccination centers, and students. It continues to deliver multiple offerings with the aim to make connectivity affordable during this challenging time.