by Rajwin Paul Singh
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Canon’s ongoing efforts to nurture and inspire younger generations to discover their untapped potential in developing content creation and photography

Renowned digital photography brand, Canon Marketing Malaysia (Canon) is collaborating  with KidZania to present their technology to aspiring content creators and photographers. With their latest theme, Inspiration through Exposure, the digital imaging world is brought to life at KidZania with Canon PowerShot ZOOM and Canon PowerShot PICK.

This partnership creates a channel which fuels the minds of the young talents with technologically-driven artistry as KidZania’s environment generates experiential learning among children. Given that social media is where this generation belongs to, this avenue will allow them to hone their confidence through content creation.

Canon’s recent facelift establishment at KidZania aimed to cultivate creativity, adventurous and exploratory mindset among youngsters in support of youth empowerment through experiential learning,

Canon utlises its expertise and resources to empower young ones with the art of visual storytelling.  Its resources and platforms support the current generation by providing a thriving space in which they can engage creatively with others while opening a world of possibilities for themselves.

Melvin Lo, Marketing Manager of Imaging Communication Business (ICB) Division at Canon Marketing Malaysia, receiving the Key to the City. – a symbolic honour traditionally given by KidZania to esteemed purpose partners.

Marketing Manager of Imaging Communication Business (ICB) Division at Canon Marketing Malaysia, Melvin Lo said, “Role-playing is just a few of the activities we plan to conduct at Kidzania to cultivate the love for photography and videography. Through this renewed partnership we are happy to instill creativity along with an adventurous and exploratory mindset among the rising generation and by working with partners like KidZania, we can help unleash each young person’s potential and encourage them to live out their dreams and aspirations.”

Children and teenagers from Yayasan Chow Kit were hosted by Canon to a day of fun-filled activities at its establishment in KidZania in a recent CSR activity. They had the opportunity to learn the basics of photography and explore the fields of birding with PowerShot ZOOM (a unique super zoom monocular camera) and vlogging through PowerShot PICK (an AI-powered camera for video content creation).

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