Ayam Brand launches its 16th community care campaign, themed #AyamBersamaMu. Photo: Mia Liana
Ayam Brand, the 131-year-old household name famed for its wide range of quality canned food, has returned for the 16th year with its annual community care campaign. Themed #AyamBersamaMu with the concept of ‘Tambah Sihat Bersama Ayam Brand’, it plans to reach out to more than 1,000 children from 25 non-governmental organizations across seven states to provide a two-month supply of over 35,000 healthy meals.
The popular canned food brand highlighted the primary issue of double-burden malnutrition faced by 5.6 million children in Malaysia as its drive to contribute back to society with this campaign. The double-burden malnutrition is defined as the coexistence of both undernutrition and overnutrition in the same population across the life course, risking malnourished children to grow up into obese adults.
#AyamBersamaMu will work with KPJ Healthcare Group to educate children on healthier dietary choices based on the 3S (Suku-Suku-Separuh) concept. Photo: Mia Liana
Going beyond the contribution of its products, Ayam Brand will also be collaborating with KPJ Healthcare Group to run nutrition workshops with the aim of educating these children on healthier dietary choices, based on the 3S (Suku-Suku-Separuh), the Malaysian healthy plate concept.
The campaign will also address vision issues among Malaysian children, among whom myopia prevalence in children aged seven is at 9.8%, rising to 34.4% for children aged 15. These can be attributed to various reasons, particularly lack of proper eye care.
The campaign will also involve Focus Point who will provide free eye health screening and prescription glasses to the children. Photo: Mia Liana
Therefore, Ayam Brand is collaborating with Focus Point, as part of the same campaign, to provide these children with free eye health screening and prescription glasses.
“For the last 15 years, the Ayam Brand community care campaign has contributed more than 2.1 million healthy meals for charity, providing nutritious food to almost 28,000 people from over 600 charity homes and NGOs. We intend to continue that streak with this year’s campaign,” said Teoh Wei Ling, the marketing manager of A. Clouet (Malaysia) Sdn. Bhd., the company behind Ayam Brand.
For more info on the #AyamBersamaMu community care campaign, visit its website or Facebook page.
