Teoh Wei Ling, Head of Marketing at Ayam Brand™, addressing the audience during her speech on the brand’s CSR commitment.
On the 23rd of September 2025, Ayam Brand™, a trusted name with more than 130 years of heritage, reaffirmed its purpose-driven legacy through a meaningful collaboration with Sunway XFarms. Their joint initiative, #AyamBersamaMu, bridges the gap between nutrition education, sustainable farming, and community welfare, demonstrating how a brand’s values can ripple far beyond the supermarket shelf.
The program welcomed 60 children from underprivileged backgrounds to Sunway XFarms for a day of experiential learning. The agenda was thoughtfully designed to connect the dots between food, health, and sustainability. Children took part in a “Suku Suku Separuh” nutrition-sharing session using Ayam Brand™ products, explored hydroponic farming through creative use of Ayam Brand™ cans, and toured Sunway XFarms’ greenhouse facilities. The day concluded with a wholesome “Farm-to-Fork” lunch, a fitting celebration of what they learned, featuring Ayam Brand™ ingredients and freshly harvested vegetables from the farm.
Nutritionist Nurul Syamilah shares importance and tips on healthy eating and nutrition with the children and guests.
Beyond the experience itself, the campaign extended nationwide, distributing nutritious food aid to over 1,000 underprivileged individuals through Ayam Brand’s long-time partner, Food Aid Foundation. This dual-focus approach, which is education and empowerment, captures the brand’s holistic view of community impact.
“At Ayam Brand™, we believe that nutrition and education must go hand-in-hand to create meaningful change. Through #AyamBersamaMu, we empower children to understand healthy eating while also addressing immediate food needs in communities. We are building a stronger foundation for the future,” said Teoh Wei Ling, Head of Marketing at Ayam Brand™.
Ayam Brand™ team preparing the door gifts for the children and guests.
“Our partnership with Ayam Brand™ demonstrates how collaboration can drive impact. By combining nutrition with sustainable urban farming, we hope to inspire children with practical knowledge while ensuring communities have access to nutritious meals,” added Afdhal Nayan, Chief Executive Officer of Sunway XFarms.
Through #AyamBersamaMu, Ayam Brand™ continues its long-standing mission to promote healthier lifestyles and food accessibility across Malaysia. For over a decade, the brand’s CSR programs have combined nutritional support with education, ensuring that every effort leaves a lasting impression on both individual lives and community resilience.
This collaboration also reflects a growing corporate movement where businesses extend their reach beyond profit to create measurable social value. By merging Ayam Brand’s heritage in nutrition with Sunway XFarms’ innovation in sustainable agriculture, the partnership redefines what modern CSR can look like: experiential, inclusive, and deeply human.
In doing so, Ayam Brand™ not only strengthens its commitment to food security but also sets a precedent for brands looking to transform goodwill into genuine, long-term empowerment, one meal, one lesson, and one child at a time.
For more details, visit http://www.ayambrand.com.my.
