ASTRO’S ALL-NEW BIZFIBRE CONNECTS SMES TO PATRONS WITH GREATER STABILITY

by Rajwin Paul Singh
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(From left) Alvin Sinclair, Group Marketing Director of The Olive Tree Group; Euan Smith, Astro’s Group Chief Executive Officer – Designate; Christopher Moore, General Manager of Le Méridien Petaling Jaya; Dato’ Jawahar Ali, Founder and Group Executive Chairman of Restoran Ali Maju and President of Malaysian Muslim Restaurant Owners Association (PRESMA); Saravanan, Senior Operations Manager of The Olive Tree Group; and Kevin Ng, Astro’s Head of Enterprise Business in a group photo during the BIZfibre launch.

Astro has just announced its latest BIZfibre, its next-generation broadband service with a WiFi-6 certified router that provides high-speed broadband at greater stability to SMEs. Powered by Astro Fibre, BIZfibre perfectly complements its commercial TV Packs, offering live sports, the biggest TV shows, blockbuster movies and breaking news.

Euan Smith, Astro’s Group Chief Executive Officer – Designate giving his speech on BIZfibre during the launch event.

Euan Smith, Astro’s Group Chief Executive Officer – Designate said, “As businesses become more global and competitive, it is critical that everyone, from entrepreneurs to large companies, has better access to faster and more reliable connectivity. SMEs are the backbone of the Malaysian economy, accounting for 97% of total business establishments. They generate 38% of GDP and provide half of the nation’s employment. We aspire to partner with SMEs, offering one-stop connectivity and entertainment solutions with world-class WiFi, plus engaging content that is 100% legal. Through this service, SMEs will have peace of mind knowing that they are subscribed to a legal TV commercial package, one that provides their customers with better service.”

“Listening to feedback from our commercial customers & prospects, we have designed our BIZfibre plans to enhance business performance through faster, more reliable, and stable connectivity. We have curated a range of value-added packages that meet all commercial needs, regardless of size or industry. Our BIZfibre and commercial TV Packs offer a unique value proposition, building on Astro’s rich content heritage & great service. We are confident BIZfibre will be an important contribution to the growth of our broadband and commercial customer base.”

Present at the launch were Dato’ Jawahar Ali of Restoran Ali Maju and President of Malaysian Muslim Restaurant Owners Association (PRESMA), Alvin Sinclair and Saravanan of The Olive Tree Group and Christopher Moore of Le Méridien Petaling Jaya who all shared how Astro’s Business Solutions helped businesses recover strongly when the economy reopened. They also mentioned that BIZfibre’s broadband connectivity alongside Astro TV’s exciting content will allow them to continue serving their patrons with utmost hospitality.

Kevin Ng, Head of Enterprise Business from Astro said, “AstroBIZ, the enterprise arm of Astro, is pleased to introduce new premium commercial flexi packs bundled with BIZfibre at special introductory prices. We encourage commercial enterprises such as F&B outlets and hotels to only access content that are legal. Astro has invested substantially in high quality live sports and entertainment for our customers over the years because we know how much they value it. We take a serious view of illegal streaming of content as it is important to ensure our legitimate commercial subscribers are not short changed. Under the Copyright (Amendment) Act 2022, anyone caught streaming unauthorised content is liable to fines up to RM200,000, be imprisoned up to 20 years, or both for piracy.”

Euan Smith, Astro’s Group Chief Executive Officer – Designate (left) and Kevin Ng, Astro’s Head of Enterprise Business (right) after the press conference of the BIZfibre launch.

BIZfibre is also available on a standalone basis, delivering unlimited fixed internet with speeds of 500Mbps to 800Mbps at RM239 and RM299 per month respectively, and comes with the latest WiFi 6 router to guarantee the growing network needs of today’s commercial customers plus one FREE mesh WiFi unit to overcome common connectivity issues such as weak and limited coverage, internet dead spots and inconsistent speeds. Customers can add on Mesh WiFi subscriptions for as little as RM10 per month.

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