During mid-October 2022, ASEAN Retail-Chains Franchise Federation (ARFF) organized a trade mission to Bangkok, Thailand, where 41 delegates from 30 Malaysian companies were given the opportunity to meet potential retailers and franchisees to explore business prospects.
Having a massive member base made up of more than 200 successful brand owners from 14 countries, ARFF is able to provide its members with maximum exposure and connections to establish networks with businesses of similar interests in an effort to improve the ASEAN economy.
The trade mission included visitations to various Government ministries, corporate visits to multinationals, engagements with local associations, tours of new and upcoming retail developments, and much more. ARFF claims that several Memorandum of Understandings are to take place with local counterparts as a result of the trade mission.
ARFF is set to host its next trade mission to Ho Chi Minh City, Vietnam, from 31 October – 4 November 2022. Register now at: https://forms.gle/Y5Ds7L54Ea93pF9Z7