On 21 January 2022, the Association of Accredited Advertising Agents Malaysia (4As) organized The 12th edition of the Putra Brand Awards, where 156 local brands received 162 awards. The 162 awards consist of 24 Platinum, 33 Gold, 50 Silver, 55 Bronze, alongside five special awards. As platinum awards, it’s awarded to giant corporations such as Nike, Toyota, Shell, Carlsberg, Maxis, Maybank, Astro, and many more.
Listed below would be the awardees for the five special awards:
- Farm Fresh, for “Putra Most Enterprising Brand of the Year”
- Tan Sri Datuk Yong Poh Kon of Royal Selangor, for “Putra Brand Personality Award”
- Milo Marketing Team, for “Putra Malaysian Marketer of the Year”
- Samsung, for “Putra Brand of the Year”
- Toyota, Milo, and Samsung, for “Putra Hall of Fame”
This year, Putra Brand Awards added their all-new e-Commerce category for brands that digitalized and showed promising results for their business during the Covid-19 pandemic. By going through 11,000 consumer responses for 336 brands, a global research agency IPSOS, certified by the Board of Governors and chaired by MATRADE, will compile the results of the e-Commerce category. This award was presented to Shopee for its outstanding performance throughout the pandemic.
During the ceremony, Dato’ Johnny Mun, Senior Adviser to the 4As and Organising Chairman of the Putra Brand Awards 2021, stated, “The growth in retailers embracing online sales platforms in the past few years has been bolstered by the shift in business owners wishing to tap into online revenue streams amidst offline chaos, with e-Commerce becoming a critical part of our daily lives.”
Andrew Lee, the President for 4As, said, “Awards such as the Putra Brand Awards reflect our belief that in a world of product parity, the last unfair advantage a brand can have is the power of a high-value idea. This keeps being proven true, time and time again when you examine every brand that became a market leader by winning over their consumer’s loyalty through creativity and persistence, shaping consumer perceptions and behaviour towards the advertised brand.”
